Phaxis

Linkedin Facebook Instagram

Careers

CRM & Retention Manager

Secaucus, NJ 07094

Posted: 08/14/2024 Employment Type: Direct Placement Job Number: 22733682 Pay Rate: 100000.0-110000.0 USD/Year

Job Description

Exciting start up accessories brand has a key role available to join this fast-growing business as their CRM & Retention Manager

Reporting to the VP, Ecommerce and Digital Marketing, the CRM & Retention manager is responsible for the customer retention strategy and direct management of email and SMS marketing programs.

Responsibilities and Duties:
Develop and implement email marketing and SMS strategies to drive customer engagement, retention, and sales
Manage all aspects of klaviyo, including automations, segmentation, journey building, and campaign execution.
Oversee the entire email marketing program lifecycle, from planning and execution to performance analysis and optimization.
Manage company-wide content calendar, liaising across departments to have holistic seasonal strategies
Utilize data-driven insights to segment the customer base effectively and personalize email content to maximize engagement and conversion rates.
Conduct A/B tests to optimize email performance, including subject lines, content, and CTAs.
Work closely with cross-functional teams, including marketing, e-commerce, merchandising, and planning to ensure alignment of email marketing initiatives with overall business goals.
Monitor and analyze key performance metrics to measure the effectiveness of email campaigns and provide actionable insights and recommendations for improvement.
Manage step-by-step process of campaigns including but not limited to coordination with design and creative agency, defining template and creatives in accordance with brand guidance, structuring A/B tests, setting up campaign and delivery, and reporting on results.
Develop and implement innovative strategies to boost customer engagement, retention, and repeat purchases. Work cross functionally with ecommerce and acquisition managers to expand Email & SMS databases.
Ensure compliance with data protection regulations such as GDPR, CANSPAM, and CCPA, maintaining high standards of data privacy and security.

Requirements:
3-5 year of email marketing experience at a dynamic, fast-growing business
B.A. Required
Ability to work in fast-paced, fast-growth environment
Experience with Klavyo preferred
Experience with data analysis and presentations
Strong project management experience a must

Meet Your Recruiter

David Glickman

Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Secaucus, NJ

Calling all job seekers! Explore exciting career opportunities in the vibrant area around Secaucus, New Jersey! Located just minutes away from New York City, Secaucus offers a perfect blend of urban convenience and suburban charm. With easy access to renowned landmarks like the Statue of Liberty and Times Square, diverse cuisine ranging from classic diners to trendy eateries, and cultural hubs like the Secaucus Art Galleries and Meadowlands Theater, this area promises a dynamic and enriching work environment. Join us in Secaucus to unlock growth opportunities, savor the unique culture, and indulge in the irresistible charm of this bustling region. Discover your dream job today!
PHAXIS_Logo_RGB_tagline
Linkedin Facebook Instagram

Drew Anson

Chief Delivery Officer

Drew Anson is Chief Delivery Officer at Phaxis, a Workforce Solutions Company based in New York.

In this role, Drew leads the delivery and recruiting working closely with the leadership team to define a model that is efficient at supporting the firm s current needs and is scalable for future growth.

Drew is a seasoned executive with more than 13 years of Services & Recruitment experience. In that time, he has supported numerous Fortune 100/500/1000 organizations across industries by providing global workforce solutions, namely resources and thought leadership for large-scale projects, implementations, and managed services.

Prior to joining Phaxis predecessor firm Park Hudson in 2021, Drew spent three years at engineering technology and talent solutions firm, Collabera, as Director of Sales in North Carolina. Earlier in his career, he spent nearly eight years at Insight Global, most recently as Sales Manager of the Columbus, OH office.

He holds a degree from Central Michigan University in Sales & Marketing.

Favorite Book: Extreme Ownership Jocko Willink & Leif Babin
Favorite Team: Michigan Wolverines
Inspirational Quote: There is no substitute for hard work. Thomas A. Edison